Research Grocery Products in Canada Familiarize yourself with typical products in a Canadian grocer with online or in-store research. Any of these stores are good choices: Loblaws, Metro, Sobeys, Food Basics, Longo’s, or Freshco. Identify a Product and a Brand Select one product sold in a Canadian grocery store available in-person.( WE HAVE ALREADY DONE THAT : Product Name – Crush Orange Soda Drink )Research to Determine Who are the Product’s Buyers Research the product’s existing target audience and/or who buys the product the most often or most heavily. Use the information about the product and the buyers to explain why the product is attractive to these buyers. Identify One Change that Would Result in More Sales of the Product to a Specific/defined Group of People What single change can you make (think of changing one of the 4Ps) to make the product irresistible to an audience of people. The audience may already be buyers of the product and your change will make them purchase more often, or in greater quantity. The audience may be those who never buy the product but would likely do so once the updated product is available. The target audience may not even exist in Canada in a significant number, but an environmental scan shows it will be a significant audience in the future. See the examples on the next two slides to better understand these ideas.